2 min read
When sales rise but margins fall
Higher sales do not always mean a stronger business. Look at what changed beneath the total.
Quick Reads
Brief perspectives on the financial questions behind business decisions.
2 min read
A forecast should change when the business does
New sales, hiring plans, and payment delays can change what lies ahead. Your forecast should reflect them.
2 min read
Test the plan before committing the cash
A hiring or expansion plan should work under more than one set of expectations.